







Shirts sold out, sticker available only at their distillery, but posters are for sale in their web shop https://www.rabbitholedistillery.com/pages/lifestyle

Shirts sold out, sticker available only at their distillery, but posters are for sale in their web shop https://www.rabbitholedistillery.com/pages/lifestyle










First attempts, literal character based redesigns. Alice is grown up and is a Raku ceramics badass or a photographer. The White Rabbit is constantly late for work

First attempts, literal character based redesigns. The Cheshire Cat is a silk smoking jacket smooth talking bourbon drinker, The Caterpillar is an annoying beatnik, The Queen of hearts is a casino dynamo.



unused concepts from left to right: Cheshire Cat, Mad Hatter, White Rabbit (I thought the whole concept could be a kind of wacky race and he was the pace car of sorts)